Enrolling in Non-Credit, Online Training

Simply search the catalog for the training you want, go to the course description page(s), and follow the links under Enrollment found in the individual course page. You will be directed to the registration form after you have selected courses.

Tuition for Online, Non-Credit Training

• Non-credit payments vary by course. See the individual course descriptions for costs. Payment for non-credit courses must be made in full before enrollment is granted.

This lesson provides a foundation in basic principles of marketing. It introduces the marketing process, discusses a philosophy to guide the execution of that process, and identifies various uncontrollable factors that affect implementation. The lesson concluded by describing how marketers select markets to serve and the tools available to serve them. Upon completion of this lesson you should be able to:

• Define the marketing process and its components
• Define the marketing concept and explain its implications for a firm's relationship to its customers
• Identify and provide examples of environmental forces that affect how a firm serves its customers
• Differentiate between market segmentation and target marketing
• Compare three different approaches to market segmentation
• Define the elements of the marketing mix

VTOnline

Institute for
Distance and Distributed Learning